The BeanCast | The Best Marketing Podcast Anywhere

The BeanCast™ is hosted by Bob Knorpp of The Cool Beans Group. Call (336) 303-1016 to leave a message.

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Catch Up With Past Episodes!

We keep the last 10 shows in the feed, but you can get past episodes as well. View the blog archive for show notes and links or click here for a download page of all available shows.

We are also now available on-demand via your mobile device. Click the Stitcher logo for details:



"Fast Takes" Episodes

065-Fast Takes: The Best of The BeanCast

In episode 97, Christian Borges, Bill Green, Ben Kunz and Åsk Wäppling discussed “The Last Advertising Agency on Earth” short film.

064-FastTakes: The Best of The BeanCast

In episode 103, David Armano, Bill Green and Harry Webber discussed whether powerhouse brands can always bounce back from PR disasters.

063-Fast Takes: The Best of The BeanCast

In episode 87, Bill Green, Joseph Jaffe, and Dave Wilke discussed the ways mobile and social media shined in relief efforts during the Haitian earthquake. Remember, you can still text “HAITI” to “90999” to donate $10 for humanitarian relief in Haiti.

Forum

Marcus Fox

Show 115 1 Reply

Started by Marcus Fox in The Show. Last reply by Bob Knorpp Aug 19.

Marcus Fox

Show 113 August 8th 2010 1 Reply

Started by Marcus Fox in The Show. Last reply by Bob Knorpp Aug 12.

Marcus Fox

Show 109 June 28 1 Reply

Started by Marcus Fox in The Show. Last reply by Bob Knorpp Jul 6.

Marcus Fox

Petrol (gas) station and loyalty 1 Reply

Started by Marcus Fox in The Show. Last reply by Bob Knorpp Jul 6.

Marcus Fox

Comments about show 104 1 Reply

Started by Marcus Fox in The Show. Last reply by Bob Knorpp Jun 9.

Marcus Fox

A good use and example of viral/social media marketing 3 Replies

Started by Marcus Fox in Social Marketing. Last reply by Bob Knorpp Jun 9.

Marcus Fox

Comments relating to the show about interacting with TV 1 Reply

Started by Marcus Fox in The Show. Last reply by Bob Knorpp Jun 9.

Chris S. Cobb

How to fill the "Donut Hole"? 3 Replies

Started by Chris S. Cobb in MARCOM. Last reply by Bob Knorpp Sep. 26, 2009.

 

Blog Posts

Bob Knorpp

Frequency By Relationship

Frequency is a question that plagues all levels of marketing. How often do we send a message to a prospect before effectiveness begins to diminish? How often does a customer have to buy before they become loyal? How often do we reach out to an existing customer before customer service becomes good old fashioned stalking?… Continue

Posted by Bob Knorpp on September 2, 2010 at 11:53am — 2 Comments

Bob Knorpp

Fast Takes 65: The Death Of Agencies

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In Internet years this was ages ago. But some of you may still remember Continue

Posted by Bob Knorpp on September 1, 2010 at 8:55am

Bob Knorpp

Episode 117: Nerds Like Us

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Posted by Bob Knorpp on August 30, 2010 at 1:44am

Bob Knorpp

Topics for 8/29/2010 Show

Here are the proposed topics for this week's episode of The BeanCast, and as usual we'd love to hear your thoughts and questions.



You have two ways to get in touch: 1) Send an "@" reply or DM on Twitter to… Continue

Posted by Bob Knorpp on August 27, 2010 at 9:23pm — 2 Comments

Bob Knorpp

The Story of McDonalds.com

Want to know how far we've come in Internet branding? Consider this story from Wired Magazine, circa 1994.

I may be dating myself, but this article is what convinced me of the importance of online branding. It defined everything I thought about mark… Continue

Posted by Bob Knorpp on August 26, 2010 at 10:59pm

Bob Knorpp

Even Search Engine SEO Guys Face Issues




I saw this video by Lee Odden this morning and thought I would share. Looking past the obvious irony that he posted it to YouTube when the subject matter is an Interview with Dave Roth, the director of Search Marketing at Yahoo! (who owns Flickr), the interview has lots of gems. I was particularly interested in the emphasis Dave makes that even internal search guys do not have access to the algorithm that drives t… Continue

Posted by Bob Knorpp on August 26, 2010 at 12:06pm

Bob Knorpp

ShopKick: The Ultimate Shopping Game

I never thought I would say this, but I'm actually excited going to the grocery store. In fact, I can't wait to run an errand to any big store with lots of items now. Because chances are I'm going to get an opportunity to put ShopKick in action. And the fact that I, of all people, feel t… Continue

Posted by Bob Knorpp on August 26, 2010 at 11:44am

Bob Knorpp

Fast Takes 64: Brand Bounceback

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Did you know that Volkwagen drove the Hitler war machine? Or that Admiral Toyoda, of Toyota Motor Company fame, was responsible for the attack on Pearl… Continue

Posted by Bob Knorpp on August 25, 2010 at 10:30am

Bob Knorpp

Ad Age Outlook Lives!

I've been hinting about it and tweeting about it and linking to specific shows for a few weeks. But now Ad Age Outlook is officially official.

Today we received a sidebar placement on the front page and the landing page was made live. This is obviously great news for me… Continue

Posted by Bob Knorpp on August 24, 2010 at 3:11pm — 1 Comment

Bob Knorpp

Episode 116: Here's Your Sign

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Posted by Bob Knorpp on August 23, 2010 at 12:14pm

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Agreed on the importance of frequency, which further serves to emphasize why anything that would reasonably increase our effective frequency is a good thing. As for cost, that is the subtext of all of this and a whole 'nother debate. Clearly the sa…
5 hours ago
Bob, frequency is important, not just because sometimes it takes time to get a message across, but also once people do want to buy, they have to be able to find out, and if you are no longer where you were they don't know where to look. PPC is a goo…
5 hours ago
John Cass is now a member of The BeanCast | The Best Marketing Podcast Anywhere
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A blog post by Bob Knorpp was featured
Frequency is a question that plagues all levels of marketing. How often do we send a message to a prospect before effectiveness begins to diminish? How often does a customer have to buy before they become loyal? How often do we reach out to an exist…
6 hours ago

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