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The BeanCast™

0117-The BeanCast: Nerds Like Us

This Week: Chris Baccus, Ben Kunz, Greg Verdino and John Wall join Bob to discuss gaming up location-based shopping apps, social media powering PR, Americans abandoning cable, TiVo tracking web content usage and Facebook suing Teachbook.

0116-The BeanCast: Here's Your Sign

This Week: Duane Forrester, Joseph Jaffe, Jim Louderback and Erik Proulx join Bob to discuss Apple's control issues with iAds, Google bidding in it's own Adword auctions, Facebook Places' launch, the follow-back question and scamming to make a point.

0115-The BeanCast: Not That I'm Bitter

This Week: Carri Bugbee, Ben Malbon, Rupal Parekh and Ian Sohn join Bob to discuss consumer austerity, women dominating online spending, email as a social tool, marketing to muslims and Jet Blue's silent response.

0114-The BeanCast: Flash Mobs For Savings

This Week: Christopher Barger, Bill Green, Peter Shankman and Dirk Singer join Bob to discuss Groupon growth gripes, the search war for features, Facebook "like" looking for love, the behavioral economics trend and stalker ads.

0113-The BeanCast: "Exploring" Our "Focus"

This Week: Jeffrey Hayzlett, Mike Monello, Scott Monty and Lee Odden join Bob to discuss if we should wait on location-based efforts, getting social on Facebook, the growing fortunes of social gaming, Hulu taking a hit and what smaller logos communicate.

0112-The BeanCast: Boobies And Kittens (Explicit Episode)

This Week: David Burn, Bill Green, George Parker and Åsk Wäppling join Bob to discuss the UnF--k the Gulf campaign, Alyssa Milano's "request" to Old Spice, 500 million dissatisfied customers, the rush to open social practices and Dr. Pepper's one girl and one cup. (PLEASE NOTE: This episode contains explicit language.)

0111-The BeanCast: Smell Like Duane

This Week: Duane Forrester, Dan Goldgeier, Joseph Jaffe and Helen Klein Ross join Bob to discuss gaps between popularity and effectiveness, high-end e-commerce, the dilemma of digital ad sales, antennaegate and @comcastcares moving on.

0110-The BeanCast: Bogusky Leaves, LeBron Comes

This Week: Jeff Cutler, Bill Green, Tim Nudd and Christopher S. Penn join Bob to discuss LeBron's PR debacle, TV ads for video games, PayPal X, why students hate mobile ads and Bogusky's exit.

0109-The BeanCast: Trust Me

This Week: Esteban Contreras, Bill Green, John January and Jim Mitchem join Bob to discuss building trust on untrustworthy networks, click-to-call, the perpetual underdog brand, digital ads on license plates and this year's Cannes controversy.

0108-The BeanCast: Loyalty Is HOT!

This Week: Edward Boches, Mitch Joel, Ian Schafer and John Wall join Bob to discuss measuring loyalty efforts, spill-over damage control, video shelf talkers, the not-so-competitive Cannes field and mobile apps driving sales.

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Bob Knorpp commented on Bob Knorpp's blog post 'Frequency By Relationship'

Agreed on the importance of frequency, which further serves to emphasize why anything that would reasonably increase our effective frequency is a good thing. As for cost, that is the subtext of all of this and a whole 'nother debate. Clearly the sa…

5 hours ago

John Cass commented on Bob Knorpp's blog post 'Frequency By Relationship'

Bob, frequency is important, not just because sometimes it takes time to get a message across, but also once people do want to buy, they have to be able to find out, and if you are no longer where you were they don't know where to look. PPC is a goo…

6 hours ago

A blog post by Bob Knorpp was featured

Frequency By Relationship

Frequency is a question that plagues all levels of marketing. How often do we send a message to a prospect before effectiveness begins to diminish? How often does a customer have to buy before they become loyal? How often do we reach out to an exist…

6 hours ago

Bob Knorpp added a blog post

Frequency By Relationship

6 hours ago

A blog post by Bob Knorpp was featured

Fast Takes 65: The Death Of Agencies

Get the show now.In Internet years this was ages ago. But some of you may still remember The Last Advertising Agency on Earth, a short film made by Saatchi & Saatchi Canada for FITC.This film caused a bit of a stir by picturing a world devoid of beh…

yesterday

Bob Knorpp added a blog post

Fast Takes 65: The Death Of Agencies

yesterday

A blog post by Bob Knorpp was featured

Episode 117: Nerds Like Us

LISTEN TO THE SHOW NOW ORSUBSCRIBE FOR AUTO DOWNLOADING WITH iTUNESLet's face it: The fact that we even care about data analysis, playing with shopper apps and identifying soundtracks in commercials, makes us nerds. There's simply no arguing the poi…

on Monday

Bob Knorpp added a blog post

Episode 117: Nerds Like Us

on Monday

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Marketing Specialties:

Advertising, DM, Web, Email, Sales, Social Networking

Website:

http://www.coolbeansgroup.com

Bob Knorpp's Blog

Frequency By Relationship

Posted on September 2, 2010 at 11:53am — 2 Comments

Fast Takes 65: The Death Of Agencies

Get the show now.

In Internet years this was ages ago. But some of you may still remember … Continue

Posted on September 1, 2010 at 8:55am —

Episode 117: Nerds Like Us

LISTEN TO THE SHOW NOW

OR
… Continue

Posted on August 30, 2010 at 1:44am —

Topics for 8/29/2010 Show

Here are the proposed topics for this week's episode of The BeanCast, and as usual we'd love to hear your thoughts and questions.

You have two ways to get in touch: 1) Send an "@" reply or DM on Twitter to… Continue

Posted on August 27, 2010 at 9:23pm — 2 Comments

The Story of McDonalds.com

Want to know how far we've come in Internet branding? Consider this story from Wired Magazine, circa 1994.

I may be dating myself, but this article is what convinced me of the importance of online branding. It defined everything I thought about mark… Continue

Posted on August 26, 2010 at 10:59pm —

Comment Wall (23 comments)

At 3:05pm on April 21, 2008, Tedd A. Aurelius said…: I got all excited when I saw the email letting me know I had a comment on the Beancast site...maybe a fan letting me know how smart I sounded...but alas, no. Good to hear from you brother!

At 11:00am on May 16, 2008, Kate said…: Thanks Bob!

At 8:23am on September 17, 2008, JasonDPG said…: Thanks Bob - listened to one episode, liked it so far.

At 3:18pm on May 27, 2009, Denise Duke said…: Hey Bob. Thanks for the welcome. It is actually - Rawrcast. I just couldn't cram that entire word on my cute little avatar. RAWR!

At 1:05pm on June 11, 2009, Brad Bueche said…: Good. Busy expanding my technical skills in this unstable market. I remember when doing a podcast was just an idea of yours. Looks like its come a looooong way.......thinking big and persevering! You're writing great articles. I'm very impressed. Now, I guess I'll have to listen to a beancast! I'll have to check out this ning thing too.

At 3:20am on June 24, 2009, Deb Durst said…: Bob,
Thanks so much for the welcome. Very good guess with the durst rhymes with thirst line - German to English translation of my last name: durst = thirst. Kudos -really enjoy your work!

At 2:48pm on July 29, 2009, Alicia said…: Fabulous! Thanks for warm (and quick!) welcome message! I'm excited to poke around and listen to the podcasts! Had no idea this existed.

:)

At 2:53pm on July 29, 2009, Alicia said…: Well, maybe I can help spread the good word!

At 10:17am on August 5, 2009, Ian Andersen said…: Thanks Bob!

At 12:04pm on August 5, 2009, Eric Monian said…: Thanks Bob,

I heard about you through the Video game outsiders podcast. Faithful listener there but I work in online advertising. Love the podcast...exactly what I was looking for but couldn't find.

Thanks!