Edward O'Meara's Page

Latest Activity

Edward O'Meara commented on Bob Knorpp's blog post 'Does Viewership Equal Buyership?'

You know, I'm happy to invest in telemarketing or direct mail or web ads - format doesn't matter if it's relevant to the task and the audience. And "TV" commercials have their place, whether delivered via broadcast or cable or iTunes or HULU or FIOS…

June 22

Edward O'Meara commented on Bob Knorpp's blog post 'Does Viewership Equal Buyership?'

Oh yeah, and I'm really engaged with those Google ads on the right side of this page...

June 22

Edward O'Meara commented on Bob Knorpp's blog post 'No Master On/Off Privacy Button? Blame Yourself.'

Bob, I think you give them far more credit than they deserve. Had Facebook devised and communicated reasonable principles for third party applications and data usage, I would agree with you. (Apple has done it effectively with their AppStore.) But…

May 27

Edward O'Meara commented on Bob Knorpp's blog post 'Forget the Ruler, What Are We Measuring?'

Oh Bob, you have no idea... I'm at the third day of SocCommMedia. Incidentally, it's been a super conference - but primarily for the networking and off panel learning. My take is that Social is at a crossing point. Half of the audience are the new O…

April 23

Edward O'Meara commented on Bob Knorpp's blog post 'The Best Business Advice I Ever Received'

Amen

February 4

Edward O'Meara commented on Bob Knorpp's blog post 'Understanding The Emotional Connection To Cars'

Great thoughts. I've three times lived with just one car between the two of us. Once after we moved to LA (after seeing the ridiculous price of insurance), in Connecticut where I lived on planes and trains, and again this past year after our car di…

January 12

Edward O'Meara commented on Bob Knorpp's blog post 'Test With Your Brain, Not Just The Numbers'

If you haven't already, pick up Ken Auletta's book, GOOGLED

November 19, 2009

Edward O'Meara commented on Bob Knorpp's blog post 'The Biggest Issue You Face Now'

Bob, This is a real big issue, and it's nice to see they have you on the case. How to invest precious dollars and where to cut money is never easy. Outside the Fortune 500, the largest budget line item for many CMO's is trade shows, which generall…

November 13, 2009

Edward O'Meara commented on Bob Knorpp's blog post 'Spinning Numbers'

Great points Bob. What's sad is how often pre-framed research studies are gleefully interpreted and produced by what-used-to-be reputable research houses. Someone put out another Tweet this week stating: 91% of retail companies will be on twitter b…

November 12, 2009

Edward O'Meara commented on Bob Knorpp's blog post 'Should Direct Marketing Lose the Name?'

Bob, The world needs visionaries. Yours is a laudable goal. Some Associations (and Universities) provide educational services, but the "experts" delivering education are often (usually?) "commercial" partnerships that advance the BOD charter, just…

October 22, 2009

Edward O'Meara commented on Bob Knorpp's blog post 'Should Direct Marketing Lose the Name?'

I took my Master's degree in Direct Marketing, believing that a positive change was a coming. That one-to-one marketing would have a fundamental role in the marketing mix. That the industry would be defined by more than just mail and telemarketers,…

October 21, 2009

Edward O'Meara commented on Bob Knorpp's blog post '"The Dry, Crusty, Cold Porridge of Social Media"'

LinkedIn should have allowed members to leave FoS ratings on other people.

July 20, 2009

Edward O'Meara commented on Bob Knorpp's blog post 'What Billy Meant To Me'

It's called Direct Marketing. For some products, it's the best way to sell. Most of us just can't check our ego in the car, walk up to that door, and ring the bell.

June 30, 2009

Edward O'Meara commented on Bob Knorpp's blog post 'Tradeshow Preparedness: Code Orange'

Bob, A few thoughts: The most powerful event marketing tools are rarely seen, and generally misunderstood by brochure-jockeys and panel ad builders. The kinds of events described here remind me of the hard-sell publisher events that junior marketin…

May 21, 2009

Edward O'Meara is now a member of The BeanCast | The Best Marketing Podcast Anywhere

Welcome Them!

May 21, 2009