It's fucking epidemic. Too many people in this business are overly impressed with their own production skills and have no fucking clue on how to effectively solve the problem. And there's always a problem to be solved in advertising. Solve the probl…
I once worked with The Pantry, aka Kangaroo (and about a dozen other brands as the result of acquisition), which is the largest convenience store chain in the SE and, at their peak a few years ago (when there was profit to be made on gasoline,) a Fo…
I actually think about this all the time. My job is to make people think differently about things. That's all it is. Just for a second - to get someone to consider something just slightly differently. Differently enough for it to stick. I'll have to…
This topic confused me the other night, and I'm still confused. Especially when I think about how everything I've ever been paid for in my career has been virtual.
I'm going to go read The Metamorphosis now, to get my head straight.