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Bob Knorpp Topics for 3/14/2010 Show

Here are the proposed topics for this week's episode of The BeanCast, and as usual we'd love to hear your thoughts and questions.

You have two ways to get in touch: 1) Send an "@" reply or DM on Twitter to… Continue

Added by Bob Knorpp on March 13, 2010 at 12:30pm — No Comments

Bob Knorpp Hey States! Don't Tax Affiliates. Be An Affiliate.

Okay, I ranted long and hard when North Carolina passed it's own legislation that caused Amazon to shut down it's affiliate program in the state. So now that Colorado has decided to be equally as stupid, let me just en… Continue

Added by Bob Knorpp on March 13, 2010 at 10:50am — No Comments

Bob Knorpp Fast Takes 42: Facebook's Privacy Mistakes

Facebook's privacy gaffs are nothing new. It seems like they were continual last year. But the real question is whether anyone even cared.

In episode 43 of The BeanCast,… Continue

Added by Bob Knorpp on March 10, 2010 at 8:31am — No Comments

Bob Knorpp You Don't "Need" To Blog

Anyone who knows me, knows that I have a mantra in regards to blogging: Go to where you customers are already hanging out before you you try dragging them to your own content.

Not everyone needs a blog. I know that's counter to what a lot of marketing folks would say, but so be it. It's true. Not everyone is cu… Continue

Added by Bob Knorpp on March 9, 2010 at 12:06pm — 3 Comments

Bob Knorpp Episode 94: According To Brogan's Day Rate


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Added by Bob Knorpp on March 8, 2010 at 1:00am — 1 Comment

Bob Knorpp Topics for 3/7/2010 Show

Here are the proposed topics for this week's episode of The BeanCast, and as usual we'd love to hear your thoughts and questions.

You have two ways to get in touch: 1) Send an "@" reply or DM on Twitter to… Continue

Added by Bob Knorpp on March 6, 2010 at 11:11am — 3 Comments

Bob Knorpp Fast Takes 41: The Retouching Dilemma


About time I started posting these as their own blog posts. So this latest show features AdVerve co-hosts Bill Green (MTLB) and… Continue

Added by Bob Knorpp on March 3, 2010 at 9:23am — 3 Comments

Bob Knorpp Episode 93: Brought To You By The Letter "J"


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Added by Bob Knorpp on March 1, 2010 at 1:31am — 2 Comments

Bob Knorpp Topics for 2/28/2010

Here are the proposed topics for this week's episode of The BeanCast, and as usual we'd love to hear your thoughts and questions.

You have two ways to get in touch: 1) Send an "@" reply or DM on Twitter to… Continue

Added by Bob Knorpp on February 27, 2010 at 11:30am — No Comments

Bob Knorpp What Exactly Is A Brand?

This subject has been so much on my mind over the last few week's I'm pretty shocked I haven't written about it yet. But I've been contemplating and asking the question, What is a brand, anyway? How do we distill it down and quantify it's effects? How does it guide our… Continue

Added by Bob Knorpp on February 25, 2010 at 1:00pm — 2 Comments

Bob Knorpp Episode 92: Telling Olympic Stories


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Added by Bob Knorpp on February 22, 2010 at 2:00am — No Comments

Bob Knorpp Topics for 2/21/2010

Here are the proposed topics for this week's episode of The BeanCast, and as usual we'd love to hear your thoughts and questions.

You have two ways to get in touch: 1) Send an "@" reply or DM on Twitter to… Continue

Added by Bob Knorpp on February 20, 2010 at 12:50pm — No Comments

Bob Knorpp Some "Free" Advice

I'm becoming more and more enamored with the ruminations of The Ad Contrarian, Bob Hoffman. His blog is always interesting and thought-provoking. And his recent piece on "… Continue

Added by Bob Knorpp on February 19, 2010 at 4:30pm — 1 Comment

Gunther Sonnenfeld The Truth About Social ROI

I’ve made it a point not to get too caught up in trending data. I don’t believe that people trust their peers any less than they did, say, a year ago; rather, their perception or consideration of trust shifts from exchange to exchange, person to person, and group to group.


I don’t believe that there has been any real ‘maturation of social media ROI’, just that t

… Continue

Added by Gunther Sonnenfeld on February 18, 2010 at 4:27pm — No Comments

Bob Knorpp Keeping Social Distributed And Ethical

Got a great email today in response to our last show. And the questions asked were so in tune with my recent speaking engagement in Pasadena, that I felt compelled to answer at length.

The main gist of the email was questioning both how companies could ever justify social network involvement without response and… Continue

Added by Bob Knorpp on February 16, 2010 at 2:24pm — No Comments

Bob Knorpp What They Least Expect

There's been an interesting discussion brewing on Twitter about the value of sentiment analysis and social chatter in relations to brand planning.

Readers will know that I'm a fan of social metrics and the tools that deliver a real-time picture of consumer impressi… Continue

Added by Bob Knorpp on February 16, 2010 at 11:07am — 2 Comments

Bob Knorpp Episode 91: Same Old Stuff


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Added by Bob Knorpp on February 15, 2010 at 7:38am — No Comments

Bob Knorpp Topics for 2/14/2010

Here are the proposed topics for this week's episode of The BeanCast, and as usual we'd love to hear your thoughts and questions.

You have two ways to get in touch: 1) Send an "@" reply or DM on Twitter to… Continue

Added by Bob Knorpp on February 13, 2010 at 2:12am — No Comments

Bob Knorpp Evaluating An NPO Executive Director's Success

I had a fascinating discussion last night over dinner with Dave Martinez. Dave is the executive director of the Placer Food Bank out of Roseville, CA. And during our conversation (filled with really funny stories about the struggles of keeping a food bank up and running) we turned t… Continue

Added by Bob Knorpp on February 11, 2010 at 9:32am — No Comments

Bob Knorpp Your Tradeshow Objective

I'm preparing to give a talk at the MarketingProfs B2B Forum in Boston, May 4-5. The subject is tradeshows. And as I was thinking about the subject on my flight this morning, something became suddenly clear to me about a pervasive problem facing those tryin… Continue

Added by Bob Knorpp on February 10, 2010 at 7:00pm — No Comments

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