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Bob Knorpp

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Frequency By Relationship

Frequency is a question that plagues all levels of marketing. How often do we send a message to a prospect before effectiveness begins to diminish? How often does a customer have to buy before they become loyal? How often do we reach out to an existing customer before customer service becomes good old fashioned stalking?… Continue

Added by Bob Knorpp on September 2, 2010 at 11:53am — 2 Comments

Fast Takes 65: The Death Of Agencies

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In Internet years this was ages ago. But some of you may still remember … Continue

Added by Bob Knorpp on September 1, 2010 at 8:55am — No Comments

Episode 117: Nerds Like Us

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Added by Bob Knorpp on August 30, 2010 at 1:44am — No Comments

Topics for 8/29/2010 Show

Here are the proposed topics for this week's episode of The BeanCast, and as usual we'd love to hear your thoughts and questions.

You have two ways to get in touch: 1) Send an "@" reply or DM on Twitter to… Continue

Added by Bob Knorpp on August 27, 2010 at 9:23pm — 2 Comments

The Story of McDonalds.com

Want to know how far we've come in Internet branding? Consider this story from Wired Magazine, circa 1994.

I may be dating myself, but this article is what convinced me of the importance of online branding. It defined everything I thought about mark… Continue

Added by Bob Knorpp on August 26, 2010 at 10:59pm — No Comments

Even Search Engine SEO Guys Face Issues


I saw this video by Lee Odden this morning and thought I would share. Looking past the obvious irony that he posted it to YouTube when the subject matter is an Interview with Dave Roth, the director of Search Marketing at Yahoo! (who owns Flickr), the interview has lots of gems. I was particularly interested in the emphasis Dave makes that even internal search guys do not have access to the algorithm that drives t… Continue

Added by Bob Knorpp on August 26, 2010 at 12:06pm — No Comments

ShopKick: The Ultimate Shopping Game

I never thought I would say this, but I'm actually excited going to the grocery store. In fact, I can't wait to run an errand to any big store with lots of items now. Because chances are I'm going to get an opportunity to put ShopKick in action. And the fact that I, of all people, feel t… Continue

Added by Bob Knorpp on August 26, 2010 at 11:44am — No Comments

Fast Takes 64: Brand Bounceback

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Did you know that Volkwagen drove the Hitler war machine? Or that Admiral Toyoda, of Toyota Motor Company fame, was responsible for the attack on Pearl… Continue

Added by Bob Knorpp on August 25, 2010 at 10:30am — No Comments

Ad Age Outlook Lives!

I've been hinting about it and tweeting about it and linking to specific shows for a few weeks. But now Ad Age Outlook is officially official.

Today we received a sidebar placement on the front page and the landing page was made live. This is obviously great news for me… Continue

Added by Bob Knorpp on August 24, 2010 at 3:11pm — 1 Comment

Episode 116: Here's Your Sign

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Added by Bob Knorpp on August 23, 2010 at 12:14pm — No Comments

Topics for 8/22/2010 Show

Here are the proposed topics for this week's episode of The BeanCast, and as usual we'd love to hear your thoughts and questions.

You have two ways to get in touch: 1) Send an "@" reply or DM on Twitter to… Continue

Added by Bob Knorpp on August 20, 2010 at 9:06pm — 1 Comment

Poking Fun At The SXSW Panel Picker


I've been having a blast making fun of the South by Southwest Interactive Conference (SXSW) panel picker process. And while I'm serious about pointing out that the system that worked for a small conference has become broken now that the conference is so big, this video is all in fun.

Let me also reiterate that my beef is not with the panel promoters or even with the intent of the conference in employing a panel picker. SXSW organizers establishe… Continue

Added by Bob Knorpp on August 19, 2010 at 10:35am — No Comments

Tom Dougherty On Why Focus Groups Don't Work

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I have to admit that I had a little trepidation going to meet Tom Dougherty.… Continue

Added by Bob Knorpp on August 19, 2010 at 9:39am — No Comments

Fast Takes 63: Mobile To The Rescue

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The Haitian earthquake showcased the powerful combination of mobile and social as mobilization tools for responding to crisis. In just a… Continue

Added by Bob Knorpp on August 18, 2010 at 9:00am — No Comments

Episode 115: Not That I'm Bitter

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Added by Bob Knorpp on August 15, 2010 at 11:30pm — 1 Comment

Topics for 8/15/2010 Show

Here are the proposed topics for this week's episode of The BeanCast, and as usual we'd love to hear your thoughts and questions.

You have two ways to get in touch: 1) Send an "@" reply or DM on Twitter to… Continue

Added by Bob Knorpp on August 13, 2010 at 5:29pm — 1 Comment

Preroll Gone Horribly Wrong

I've been watching a lot of streaming online video over the last week. I've probably watched more in the past week than I have in the past year. So this is the first time I've had to deal extensively with the automated ad serving that is part and parcel of the online video model.

Here's my problem: I understand that… Continue

Added by Bob Knorpp on August 11, 2010 at 11:00am — No Comments

Power of Preroll

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I've had preroll ads on the mind for a couple weeks. In fact, I'll be writing a full blog post on the subject later today. But before… Continue

Added by Bob Knorpp on August 11, 2010 at 8:55am — No Comments

So They Want To Get Married In Your Store...

T.J. Maxx had an interesting proposal recently. (See what I did there?)

A loyal T.J. Maxx customer, Lisa Satayut, decided that she wanted to have her wedding in the shoe aisle of one of their Michigan stores. So she wrote to the corporate office asking permission. I image there… Continue

Added by Bob Knorpp on August 10, 2010 at 1:41pm — No Comments

The Personal Branding Debate

I was impressed that Forrester had the audacity and guts to tackle the Personal Branding question on their blog today, especially given their own recent troubles on that front. A… Continue

Added by Bob Knorpp on August 9, 2010 at 4:20pm — 2 Comments

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