Episode Seventeen: Quick! The Power's Going Off!

I could not have been happier about the line up for this show. These are all guys I respect very much, and to have them all on the same podcast was unbelievable. The conversation was engaged and I think you're going to have a great time listening.

Guests:

Neil Feinstein, Director of Brand and Creative Strategy, True North
Steve Hall, Founding Publisher, Adrants, Adgabber and The Ad:Tech Blog
John Wall, Podcast Host and Blogger, Ronin Marketeer, Marketing Over Coffee and The M Show

Topics:

Marketing and the Olympics

• The New York Times on the Costliness
• USA Today on Digital Marketing
• Brand Week Discusses The ROI
• MSNBC Reports on Sponsors Leaving the Olympics
• Ad Age on McCain's Olympic's Buy
• Obama's "Buy" for Gas Station TV

Scrabulous vs. Hasbro

• The New York Times Reports on the Shut Down
• The Re-emergence as Wordscraper
• Adrants Comments on Hasbro's Mistakes

Ad Spend in a Down Economy

• Ad Age Reports P&G Will Not Cut Ad Spend
• LA Times Story on Softening Digital Spend
• The Obligatory "Move To Direct" Story

Fox Searches for a Comedy

• Ad Age Reports on the Contest

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Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes)
Closing Theme, CJACKS
(Find more music from both artists at podsafeaudio.com.)

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