Episode Twenty-Four: Making Icons

This is a week that reminds me what a treat and a privilege it is to do what I do. Putting together pundits from around the globe and across the industry into one show gives me so much value! I get insights I never would have gotten otherwise. Thanks to my guests for another great show!

Guests:

Tedd Aurelius, Account Director, The Martin Agency
Walter Pike, President, Pike Strategic
Gayle Prete
John Wall, Marketing Over Coffee, The M Show, Ronin Marketeer

Topics:

Sorry, Microsoft!

• One of the New Ads and Our Commentary

The Lasting Power of Icons

• Washington Post Report on Honorees
• Ad Week on Geico and Serta "Icons"
• Our Commentary

Yahoo! Looks Forward

• Nothing To Fear, Says NYT
• Also Tell Us About Apt
• Ad Week Reports on Apt

Teen Marketing

• MTV's Social Media Committment
• eMarketer Talks Reaching Teens By Mobile

Radio On The Rise?

• Ad Age Talks About Radio

Visualize Your Brands

• The Brand Tags Website

Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes)
Closing Theme, CJACKS
(Find more music from both artists at podsafeaudio.com.)

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Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

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