Episode Four: Nissan Versa, Nissan Versa!

The BeanCast™ episode four is up and ready for downloading. This week I was honored to have John Wall join me. For those of you who haunt the marketing section of iTunes, John is a well-known name, both from his solo podcast, The M Show, as well as his more recent venture with Christopher Penn, called Marketing Over Coffee.

Guest:

John Wall, Host, The M Show and Marketing Over Coffee.

Topics:

Radio Looks For Respect

• Radio associations unite to restore image, morale
• Radio Heard Here Website

DMers Get Ruffled

• The Forrester Report
• The Ad Age Article
• The DMAs Response

Yahoo Gets Back To Basics

• Yahoo plans makeover with elements of social network
• Discussion of subject on This Week in Technology
• My blog post on the subject

Agency Report Cards

• Ad Week Ranks them...and we buy more magazines

Product Placement Season

• Movie Tie-Ins Coming Soon to Everywhere Near You
• NBC Begins to Strike Integration Deals for Fall
• WPP Units To Cooperate

Death By Caffeine

• The Site
• I wax poetic on the subject

Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes)
Closing Theme, CJACKS
(Find more music from both artists at podsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive.

Offer
If you're in Boston or can get there for June 9th and 10th, I will be speaking at the Marketing Profs B2B Forum. Use promo code ESPK08 to save $200 on the $1,295 registration fee (save $350 if you sign up before May 19th). Hope to see some of you there.

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