Episode Twenty-Eight: Guns and Dr. Pepper

A great week for news...and I was almost alone in my celebration. But luckily my guests stepped up to the plate at the last minute to offer up a really interesting program. Hope you all enjoy it!

Guests:

Evan Booth, Owner, Recursive Squirrel Interactive
John Sowinski, ECD, Coyne Beahm Shouse
John Wall, Podcaster/Blogger, Marketing Over Coffee, The M Show, Ronin Marketeer

Topics:

ANA Bullishness and Peevishness

• NYT on The Bullish Public Talk
• Ad Age on CMO Complaints

Bargain vs. Brand

• NYT Reports on the Trend
• My Blog Post

Obama Marketer of the Year

• The Announcement Article From Ad Age
• The Move On Video Sent To Me
• Evan's Similar Project for AARP

Neuromarketing

• Ad Age on Martin Lindstrom's New Book
• Buyology: Truth and Lies About Why We Buy on Amazon

The Big Movers in Social Media

• CNET on the Study

Buys Week for Soda Makers

• Study Finds Coke Most Talked About Brand
• Pepsi Looking For a Change
• Dr. Pepper's Bet With Guns 'n Roses

DMA Layoffs

• DM News Reports
• My Blog Post

Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes)
Closing Theme, CJACKS
(Find more music from both artists at podsafeaudio.com.)

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Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

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