Episode 100: Hurley Lives, Everyone Else Dies

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No, not inside information and not a spoiler. But the title does indicate that TV networks better have good content to back up these "big" events they are selling — especially with their dwindling audiences.

A fascinating discussion as usual. And maybe a bit more so, considering how enthusiastic the guests were. I definitely think you'll like this show.

Enjoy! And as usual, I'd love to have you as a Twitter follower. I'm TheBeanCast. Thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Christina Kerley, President, CKB2B Marketing

Jennifer Leggio, Blogger, ZDNet (Also co-host of The Quick N Dirty Podcast)

Angela Natividad, Marketing Director, Hypios (Also co-host of AdVerve and blogs at Culture Buzz)

Rupal Parekh, Lead Reporter Agencies, Ad Age

Topics:

Twitter's Ad Model

Mini Events

Ad Age On The "Event" Trend in Broadcast

The Greenest Brand

Google Spreading Too Thin?

Strawberry Frog Goes Crowdsourcing

Stories To Watch:

Iceland's Image After the Eruption
Trend of Top Execs Launching Start-ups
Ad Deals With 4Square
Resolution of McCann v. MDC

Credits:

Opening Theme, Joe Sibol (pick up his latest album on iTunes) Closing Theme, CJACKS (Find more music from both artists at podsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive. Email services provided by Email Transmit, a product of Mass Transmit

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Tags: ad+age, angela+natividat, christina+kerley, ck, hypios, jennifer+leggio, mediaphyter, rupal+parekh, zdnet

Comment by Howie Goldfarb on April 19, 2010 at 11:39am: Great topics, great panel, great discussions KUDOS!

On Green. I do feel we are starting to get jaded as we learn more about business claims of being green tuning out false. But I also agree if there isn't a major cost differential we will choose the brand with the green claim. Fortune exposed 'carbon offsets' as a cop out. They can not be proven. So for example U2 claiming to offset all the carbon from their massive tour by buying carbon offsets they can't prove?

As for Twitter that was an awesome discussion. And enlightening beyond what I had so far known. Angela had a really nice layout of how the users choose who to follow and read the stuff of. Sometimes I think the Social Media Network Users are treated like they do Corp workers. The company management and shareholders are in the equation but not the people who do the work. Without a user base a social network does not exist. And when you ruffle the user base they will leave if something equal or better comes along.

As to the phase where they place tweets into the general stream how to they measure who sees them? I have Tweet deck open with the stream flying by under my browser. Any tweets that going into that stream will not be seen by me when I swap windows. I see current stuff and rarely scroll down more than 10-20 tweets. So anything that isn't in my view is lost forever. If they charge 1 penny for a tweet they can pretty much prove someone saw, what will they charge for a tweet they can not prove was seen (except if there is a click through). Maybe the Google Ad Words format where the fee is zero until there is a click? And can they prove a click coming from a 3rd party platform?