Episode 92: Telling Olympic Stories
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The Olympics were front and center on our topic list. The apparent success of the games for advertisers seemed in stark contrast to the vitriol being handed out to NBC for aggregating content into prime time. It made for a very interesting discussion.
Add to this some talk about sentiment analysis with just a dash of Kevin Smith and we were cookin'!
Enjoy the show. And remember, I'm always game for more Twitter followers. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.
Guests:
Tyler Hurst, Consultant, tdhurst.com
Angela Natividad, Marketing Director, Hypios (click here to participate in their Problem to Love) and Co-Host of AdVerve
John Wall, Co-Host, Marketing Over Coffee (and read his blog at Ronin Marketeer)
Topics:
Olympic-Style
- Ad Age on the Apparent Success of Olympic Ads
- Rash Report on the Numbers
- SI/CNN on Viewer Frustration with NBC
- The P&G Multi-Brand Push
The Debate Over Sentiment
- Ben Kunz Respond to the Twitter Discussion
- A Follow-Up Post By Ben
- Edward Boches Responds
- I Take the Discussion in Another Direction
- An Example of Troubling Sentiment Analysis
The Ugly Truth About Pre-Roll
Failing At SEO
Facebook The Playa'
Stories To Watch
- ChatRoulette.com
- Project Titan/Facebook Email Client
- Effects of Apple Removing All "Inappropriate" Apps
- The New Microsoft Mobile OS
Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes)
Closing Theme, CJACKS
(Find more music from both artists at podsafeaudio.com.)
Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit
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Tags: adverve, angela+natividad, apple, chatroulette, facebook, hypios, john+wall, marketing+over+coffee, microsoft, olympics
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