The BeanCast | The Best Marketing Podcast Anywhere

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I knew I was in trouble before we even started recording. George was on a tear and dragging the rest of us in his wake as soon as he connected for the call. But after we got through discussions about rapist ducks, the SEO value of Paris Hilton doing obscene things to plastic ducks, and a quick search of Wikipedia on the subject of duck mating habits, we managed to actually record a show.

Luckily the show part channeled all that duck-inspired sexual tension into some engaging discussion you won't want to miss. So download it now. Before the ducks arrive. And have their way with you.

And as usual, a reminder to add me on your Twitter profile for all the latest BeanCast news, as well as my random witticisms. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Angela Natividad, Blogger, Live and Uncensored

George Parker, Publisher, AdScam/The Horror! (Get George's latest book, The Ubiquitous Persuaders. Also read his tribute to David Ogilvy in Brand Republic and see his blog for info on his trip to NYC on 8/20.)

Greg Verdino, Chief Strategy Officer, Crayon (Greg also blogs here and look for his book, microMarketing in bookstores next year.)


Topics:

Amazon Buys Zappos

WalMart Demands Ad Dollars

Twitter Gets $48MM In Free Exposure

Target As Taste-Maker

Growing Categories To Grow Brands

Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes)
Closing Theme, CJACKS
(Find more music from both artists at podsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit
Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

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Bob Knorpp Comment by Bob Knorpp on July 31, 2009 at 10:20am
They really have done an excellent job on all fronts, with the possible exception of staff knowledge. That seems to be the weak link in their otherwise strong brand experience.
Joe Magennis Comment by Joe Magennis on July 31, 2009 at 10:01am
Bob .. no joke I was exiting Target as you got to that segment of this week's show. Why I applaud Target is that they deliver on the brand promise. How many times have you said or heard that phrase? I don't know the details about their re-branding at the time, but I'd love to think that the marketers were instrumental in ensuring operations, design, purchasing and management were all on board with the brand messaging. They succeeded and I give them great credit (and my money).

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